Davey & Krista – Design Strategy School 2026

Design Strategy School is a complete, step-by-step system that teaches you how to design, price, sell, and deliver strategic brands and websites—so you can stop guessing, stop undercharging, and build a studio that actually supports your life.

Built from a $100k design education and 15+ years of real client work—broken down into a clear, repeatable framework you can use on every project.
You will learn how to:
– Design brands and websites rooted in strategy—not trends
– Build offers that feel aligned and profitable
– Create a portfolio that attracts premium clients
– Sell your work with confidence (without feeling salesy)
– Deliver a polished client experience with repeatable systems
– Explain your design decisions like a creative director

MODULE ONE
Studio CEO Essentials
– Set up pricing, workflows, and client systems that save time
– Create a professional process clients trust
– Position your website to sell for you

MODULE TWO
Design Principles
– Master the core principles that make designs feel intentional and high-end
– Train your eye so you can confidently say why something works
– Apply these fundamentals to brands, websites, and templates

MODULE THREE
Elements of Design
– Use color, typography, layout, and spacing with intention
– Build visual systems that guide users and support conversion
– Move from “pretty” to purposeful design decisions

MODULE FOUR
Brand & Logo Design
– Build strategic brand concepts—not just logos
– Present and refine work without endless revisions
– Deliver polished brand assets clients love

MODULE FIVE
Customize a Showit Site
– Create Showit websites with strategy and structure
– Manage website projects from start to launch
– Deliver sites that look good and convert well for your clients

MODULE SIX
Marketing for Designers
– Get found online without doing “all the platforms.”
– Create content that drives inquiries—not just engagement
– Build visibility systems that don’t rely on hustle

MODULE SEVEN
Build Your Mailing List
– Start and grow a healthy email list from scratch
– Create lead magnets that actually convert
– Set up automated sequences that build trust and sell

MODULE EIGHT
Paid Advertising
– Design ads that feel aligned with your brand
– Understand targeting, audiences, and tracking
– Use ads as a tool to increase revenue

MODULE NINE
Portfolio Projects
– Work through real-world design scenarios
– Create diverse, strategic projects you’re proud to show
– Build confidence through guided practice

Homepage:

https://daveyandkrista.com/design-school/