Laura Higgins – Foundations Download
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Laura Higgins – Foundations Download

Original price was: $429.00.Current price is: $25.00.

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Laura Higgins – Foundations is a business training and coaching program designed to help creative entrepreneurs build a more structured approach to attracting clients, packaging their services, marketing their expertise, and improving their sales process. The program is organized around a three-step foundations formula that covers offer design, content and marketing strategy, and sales funnel implementation.
The training combines practical frameworks, templates, AI-powered tools, live coaching, and community support. It is aimed at creatives who want to move beyond inconsistent client acquisition and develop a clearer system for positioning and selling their services.

Course Overview

The 3-Step Foundations Formula

Phase 1 – Design Your Irresistible Offer

  • Define your Rich Niche: Identify the audience you want to serve and clarify the specific problems your services address.
  • Develop clear messaging: Communicate what makes your business distinctive and help prospective clients understand the value of your offer.
  • Set profitable prices: Use the Profitable Pricing Calculator GPT™ to support pricing decisions and move away from relying exclusively on hourly rates.
  • Publish your offer: Use a plug-and-play sales page template to present your services and explain their benefits.

Phase 2 – Build Your Content and Marketing Strategy

  • Monthly content planning: Build a content plan and use AI tools trained on the instructor’s signature frameworks to support content creation.
  • Simple advertising: Learn introductory approaches to running ads to grow an audience.
  • Email list setup: Establish an email list to build a direct communication channel with potential clients.
  • Audience re-engagement: Apply the Shake the Tree Method™ to reconnect with an existing audience and generate new leads.
  • Client-focused content: Develop content intended to encourage inquiries and sales rather than focusing exclusively on likes or views.

Phase 3 – Install Your Sales Funnel

  • Sales mindset: Develop a more confident and natural approach to selling creative services.
  • DM Sales Formula™: Learn a framework for handling direct-message sales conversations without relying on aggressive scripts.
  • Automated booking funnel: Build a straightforward funnel intended to guide prospective clients toward booking services.
  • Heck Yes Proposal™: Learn how to prepare and present a proposal using the instructor’s named framework.

Weekly Live Coaching and Community Support

Lifetime Access to the Foundations Portal

  • Client-getting templates
  • Business frameworks
  • The AI Accelerator Vault
  • Laura Higgins’ personal swipe files
  • Resources for developing offers, marketing content, and sales processes

Bonus 1 – The Profitable VIP Day

Advertised value: $497

Bonus 2 – Funnel Fix

Advertised value: $497

Bonus 3 – VIP Ticket to The Next Level Club Masterclass

Advertised value: $997

Bonus 4 – The Capacity Code

Advertised value: $197

Bonus 5 – Live Kickoff Call with Laura

Advertised value: $997

Who Should Consider Foundations?

  • Freelancers: People who want to package their services more clearly and develop a more consistent client pipeline.
  • Creative entrepreneurs: Business owners seeking a structured approach to offers, marketing, and sales.
  • Established creatives: Professionals who want to move away from inconsistent lead generation or excessive reliance on hourly billing.
  • Service providers: People interested in using sales pages, proposals, email marketing, and booking funnels to manage client acquisition.
  • AI-curious business owners: Creatives who want to explore AI-assisted tools for pricing, content planning, and sales copy.

What You Can Learn from This Program

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https://tools.laurahiggins.com/foundations

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