Eva Glasbeek – Video Campaign Formula Download
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Eva Glasbeek – Video Campaign Formula Download

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Eva Glasbeek – Video Campaign Formula is a video production training program focused on developing campaign concepts, filming with structure, understanding camera settings, and creating polished video content. Created by Eva Glasbeek, the course covers a seven-module curriculum designed to guide learners through the production process, from initial planning and shooting to editing and final export. It also includes visual tutorials on equipment, camera techniques, lighting, and a dedicated export settings bonus.

Course Overview

Video Campaign Formula

Module 1: Build Your Concept

  • Campaign concept development: Turning an early idea into a structured video concept with a clear creative purpose.
  • Storytelling: Organizing visual ideas so that individual shots contribute to the overall message.
  • Moodboarding: Using visual references to establish the intended atmosphere, aesthetic, and direction of a project.
  • Location scouting: Applying the instructor’s 20-minute location-check system to assess potential filming locations.

Module 2: Shoot with Structure

seven-shot formula

  • Using a seven-shot structure to plan a video sequence.
  • Applying the three-shot method when building a series of related shots.
  • Maintaining continuity between different camera angles and moments.
  • Using transitions to connect visual elements.
  • Selecting creative techniques that support the intended direction of a campaign.

Module 3: Camera Settings, Made Easy

  • Exposure and focus settings: Understanding the camera controls used to manage image brightness and maintain focus.
  • Picture profiles and LOG: Exploring camera image profiles and log recording options.
  • Rec. 709: Understanding a commonly used color standard for video display and delivery.
  • Frame rate (FPS) and shutter drag: Examining settings and techniques that influence how motion appears in footage.
  • Conversion and 10-bit recording: Covering additional technical considerations related to video capture and image processing.
  • Color specifications and LUTs: Introducing color-related terminology and lookup tables used in video workflows.

Module 4: Movement and Gear

  • Working with handheld camera movement.
  • Using a stabilizer where appropriate.
  • Understanding the role of camera straps and related equipment.
  • Choosing tools based on the requirements of a particular shot.
  • Making practical camera movement decisions during production.

Module 5: Run a Shoot with Confidence

  • Guiding talent during a shoot.
  • Managing on-set interactions and production dynamics.
  • Maintaining a clear creative direction.
  • Balancing directing responsibilities with camera operation when working solo.

Module 6: Lighting 101

  • Available daylight: Making use of natural light in different filming environments.
  • Studio lighting: Exploring four go-to studio setups.
  • DIY lighting decisions: Considering situations where a simpler setup may meet the production requirements.
  • Professional lighting support: Understanding when a project may call for specialist assistance.

Module 7: Edit Fast and Finish Strong

Adobe Premiere Pro

  • Importing and organizing project media.
  • Reviewing footage and identifying relevant material.
  • Backing up files as part of the production workflow.
  • Editing clips into a coherent sequence.
  • Formatting videos vertically for suitable delivery requirements.
  • Exporting the finished project.
  • Applying color grading as part of the finalization process.

Bonus: Final Export Playbook

Who Is This Course For?

Eva Glasbeek – Video Campaign Formula

  • Beginners learning how to plan and shoot structured video content.
  • Videographers seeking a more consistent approach to campaign production.
  • Solo creators responsible for planning, filming, and directing their own shoots.
  • Content creators interested in improving their camera technique and lighting decisions.
  • Video editors looking to organize their post-production workflow.
  • Creators working on projects that require vertical video and prepared export settings.

Course Curriculum at a Glance

  • Module 1: Concept development, storytelling, moodboarding, and location checks.
  • Module 2: Seven-shot and three-shot methods, continuity, and transitions.
  • Module 3: Exposure, focus, picture profiles, LOG, Rec. 709, FPS, shutter drag, 10-bit, color specifications, and LUTs.
  • Module 4: Camera movement, handheld shooting, stabilizers, and straps.
  • Module 5: Directing talent and managing on-set dynamics, including solo production.
  • Module 6: Daylight, four studio lighting setups, and decisions about DIY or professional lighting.
  • Module 7: Adobe Premiere Pro workflow, media organization, backups, editing, vertical formatting, exporting, and color grading.
  • Bonus: A consolidated reference for final export settings.

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https://byevaaluna.plugandpay.nl/video-campaign-formula?t=1772999526511

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