Bretty Curry (Smart Marketer) – Smart Amazon Ecommerce | 14.3 GB
NEW FOR 2023
Quickly add 10–15% in revenue to your ecommerce brand:
Launch (or scale) onto Amazon in as little as 2 weeks using the proven system from a $150 million/year agency.
Get A-to-Z instructions from Amazon expert Brett Curry on how to set up a high-converting storefront, manage product logistics & use his advanced marketing tactics to unlock the world’s largest ecommerce marketplace.
What You Get:
MODULE 1
Crucial Cornerstones Of Amazon Ecommerce
– The Goal
– “It’s Not Too Late to Get On Amazon”
– Making Sales vs. Building a Brand
– Amazon as a Primary or Secondary Channel
– Building Customer Loyalty
– Getting Familiar WIth Amazon
MODULE 2
Preparing Your Launch Roadmap
– “Our Brand and Our Customer That’s Our True North”
– Keyword Research
– Keyword Research Template
– Competitor Research
– Refining Keyword Research
– Listing Optimization
– Listing Creation
– Review Acquisition
– “It All Begins with Keyword Research”
MODULE 3
Managing Amazon Logistics
– “You Got to Sweat the Small Stuff”
– Account Setup
– Seller Fees & Reimbursement
– Average Cost of Amazon Fees
– Customer Service & Messaging
– Account Settings & Returns
– Managing Shipping, Labeling, & Prep
– Account Health
– “The Devil is Truly in the Details”
MODULE 4
Setting Up Your Amazon Storefront
– “I Look at the Storefront As a Litmus Test”
– Amazon Storefront Overview
– Storefront Buildout
– A+ Content Overview
– A+ Content Buildout
– Brand Story Overview
– Brand Story Buildout
– “It’s All About Your Brand”
MODULE 5
Amazon Marketing
– “If You’re Not on Amazon, Someone Else is Getting that Sale.”
– Amazon Sponsored Ads
– Components of Sponsored Ads
– Sponsored Product Ads
– Sponsored Brand Ads
– Sponsored Display Ads
– Brand Defense Ads
– Optimizing Your Ads
– Optimization: Bulk
– “Start With the Simple Things”
MODULE 6
What Success On Amazon Looks Like
– “Data is Only Valuable If You Take Action”
– KPIs: Knowing What to Measure
– Account Health Audits
– Quarterly Growth Audits
– “What Story is the Data Telling Us?”
MODULE 7
Advanced Amazon Strategies
– “Test, Test, Test, and Re-Test”
– Amazon Demand Side Platform (DSP)
– Google to Amazon
– Converting Search Terms and ASINs
– “Whatever Your ‘Why’
Amazon Can Help You Get There Faster”
Homepage:
https://smartmarketer.com/smart-amazon-ecommerce/
