Kelsey Formost – Copy Class | 6.67 GB
What You Get:
– Exactly what copywriting is (and why it’s different than just plain ol’ writing)
– The philosophy behind why copywriting works
– How to write from your ideal customer’s mentality
– The ONE goal of all copywriting
– How to earn your readers’ trust using copy
DISCOVER YOUR IDEAL AUDIENCE & YOUR UNIQUE VOICE
– How to figure out EXACTLY who you’re writing for.
– How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
– PLUS: My favorite Writer’s Block Busters if you feel stuck!
HOW TO WRITE A WEBSITE THAT SELLS!
– The step-by-step process of writing a website that sells
– Creating and understanding your unique value proposition
– The importance of having site and page goals & how to set them
– How to write headlines & sub-headlines that convert
– How to easily write body copy without getting intimidated
– & Finally- easy design tips that will make your site a pleasure to read!
WRITING EMAILS THAT CONNECT & CONVERT!
– Why email should be your business’ #1 priority
– How to create the perfect opt-in so people are excited to join your list
– The 3 kinds of emails you NEED to have for your business
– How to write irresistible “omg-I-have-to-click” subject lines
– & My foolproof “High Five” method for writing drip campaigns
Plus bonuses and downloads like:
– Ideal Customer Avatar worksheet-meets-mini-course
– A fully-written email welcome sequence template-meets-mini-course
– My proven website Headline Generator
– & other bonuses