Dara Denney – Performance Creative Master Course


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Dara Denney – Performance Creative Master Course
Dara Denney – Performance Creative Master Course | 4.07 GB

What You Get:
Introduction: Welcome!
– A personal note from Dara
– How to get the most out of this course.

Creative Strategy Research
– Why is creative strategy research SO important?
– How to Conduct a Reputation Analysis
– How to Mine Customer Testimonials
– Golden Nugget Reviews: The Secret Sauce to Creative
– How to Analyze Your Competitors’ Creative THE RIGHT WAY
– How to Quickly Analyze Past Performance
– How to Present Your Creative Strategy Research to Your Team

Creative Formats That Convert
– How to Use This Section + Notion Guide
– The 10 Creative Formats to Test First
– 10 UGC Strategies That Convert
– 15 Creatives for Service Businesses, B2B, and Info Products

Consumer Psychology and Messaging That Converts
– Overview
– The 16 Human Desires
– Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
– Copywriting That Converts: Primary Text

The Creative Strategist Toolkit
– The Tools I Use Everyday as a Creative Strategist

How to Build an In-House UGC Team
– Overview
– How to Write a UGC Brief that Results in Winning Creative
– How to Source UGC Creators
– How to Build an In-House UGC Team

The Creative Project Workflow
– An Overview of The Creative Process
– How I Use Trello as My Project Management Tool
– The Creative Roadmap: How to Track Your Creative Pipeline
– How to QA Your Creatives

How to Test Your Creatives
– Naming Conventions (Surprisingly important!)
– How to Make a Creative Testing Framework
– How to Test Creatives (TWO DIFFERENT METHODS!!)

How to Analyze Creatives (Advanced)
– Overview: My Creative Analytics Cheatsheet
– The Key Metrics You Need to Track (and my take on attribution softwares)
– The Reports You Need to Be Running Weekly, Monthly, Quarterly
– How to Lead a Creative Retro with Your Team (Slide deck!)

What’s next?
– Iterations to Make When You Find Winners and Losers






Dara Denney – Performance Creative Master Course


Dara Denney – Performance Creative Master Course