Ezra Firestone – Smart Google Ads Download 2024

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Ezra Firestone – Smart Google Ads Download 2024

 


Ezra Firestone – Smart Google Ads Download File Links

WHAT YOU GET?
In Smart Google Ads, you get 8 modules with 91 videos that combine in-depth strategy and step-by-step tutorials to help you leverage the wide-reaching power of Google.

MODULE 1

Crucial Cornerstones Of Google Ads:
The Goal
“Why Your Business Needs to Beef Up Google Ads”
Demand Generation v. Capture Generation
Google Ads & Your Media Mix
4 Pillars of Google Ads
Strengths & Weaknesses of Google Ads
MODULE 2

Preparing To Run Traffic On Google:
Charting Your Direction
Getting Familiar With KPIs
Conversion Tracking
Setting Up Your Conversion Tracking
Attribution Models & Your Source of Truth
Getting Your Ass(ets) in Order
Getting Your Ass(ets) in Order: Messaging
Getting Your Ass(ets) in Order: Images
Getting Your Ass(ets) in Order: Videos
Creating Remarketing Audiences
Types of Targeting
MODULE 3

Google Search:
Search Ads and Your Marketing Funnel
Targeting the RIGHT Keywords
Conducting Keyword Research
Leveling-Up with Quality Score
Segmenting Campaigns
Structuring Ad Groups
Search Ad Copy
Utilizing Search Assets (aka Extensions)
Manual Bidding v. Smart Bidding
Building Out Your Search Campaigns
Optimizing Your Search Campaigns
Advanced Tools & Tactics
“Search is Where Google Got Its Start”
MODULE 4

Google Shopping:
Google Shopping and Your Marketing Funnel
Merchant Center Overview
Types of Product Feeds
Elements of a Product Feed
Product Reviews
Google Merchant Center & Promotions
Google Shopping Bidding
Building Out Your Google Shopping Campaign
Google Shopping Optimizations
“It All Starts With Your Products”
MODULE 5

Performance Max:
Performance Max and Your Marketing Funnel
Elements of an Asset Group
Performance Max Ad Copy & Assets
Performance Max Strategies & Best Practices
Performance Max Bidding
Building Out Your Performance Max Campaign
Performance Max Optimizations
“The Machine Will Make It Better Over Time”
MODULE 6

YouTube:
YouTube and Your Marketing Funnel
7 Must Have Elements of a YouTube Video
8 Winning YouTube Ad Templates
Laying the Foundation with Remarketing
Building Our Remarketing Audiences
YouTube Remarketing Strategies
YouTube Bidding Strategies
Building Out Your YouTube Remarketing Campaign
Using YouTube for Top of Funnel Ads
Building Top of Funnel Audiences
Building Out Your Top of Funnel YouTube Campaign
YouTube Optimizations
“It All Starts With Your Video”
MODULE 7

Display & Discovery:
Display & Discovery and Your Marketing Funnel
Google Display vs. Google Discovery
Display and Discovery Campaign Types
Display and Discovery Ad Types
Using Display and Discovery for Top of Funnel Ads
Display and Discovery Bid Strategies
Crafting Your Message: Display and Discovery Ad Copy
The Most Important Element of Image Ads: Selecting Your Image!
Building Out Your Display Remarketing Campaign
Building Out Your Display Top of Funnel Campaign
Display Ads Optimizations
Building Out Your Discovery Remarketing Campaign
Building Out Your Discovery Top of Funnel Campaign
Discovery Ads Optimizations
MODULE 8

Using Google For Full Funnel Marketing:
Putting All the Channels Together
Full-Funnel Perspective
Full-Funnel Perspective: Portfolio Metrics
Balancing the Budget
ROAS Based Budget Model Walkthrough
Leveraging Third-Party Tracking Tools
“Google Ads As a Catalysis To Grow”

Sales Page

https://smartmarketer.com/smart-google-ads/

Google Display vs. Google Discovery
Display and Discovery Campaign Types
Display and Discovery Ad Types
Using Display and Discovery for Top of Funnel Ads
Display and Discovery Bid Strategies
Crafting Your Message: Display and Discovery Ad Copy
The Most Important Element of Image Ads: Selecting Your Image!
Building Out Your Display Remarketing Campaign
Building Out Your Display Top of Funnel Campaign
Display Ads Optimizations
Building Out Your Discovery Remarketing Campaign
Building Out Your Discovery Top of Funnel Campaign
Discovery Ads Optimizations
MODULE 8

Using Google For Full Funnel Marketing:
Putting All the Channels Together
Full-Funnel Perspective
Full-Funnel Perspective: Portfolio Metrics
Balancing the Budget
ROAS Based Budget Model Walkthrough
Leveraging Third-Party Tracking Tools
“Google Ads As a Catalysis To Grow”

Sales Page

https://smartmarketer.com/smart-google-ads/