Han Mosby – Content That Sells Download

Course Overview

Course Structure and Learning Materials

• 5 Modules: Five main parts covering different stages of content strategy and marketing.
• 7 Hours of Video Training: Approximately seven hours of instructional material distributed across the modules.
• 40 Lessons: Individual lessons covering sales, branding, content creation, storytelling, and marketing systems.
• 1 Content Hub: A dedicated place for organizing and working with content-related resources.
• 10 Marketing Resources: Practical materials provided through a content hub spreadsheet.

Part One: Sales Foundations and Content Strategy

Lessons Covered

• Introduction: An overview of the program and its approach to content marketing.
• Sales Method: Understanding the sales process and how content can support it.
• Client Capacity: Considering the number of clients a business can serve when planning marketing activity.
• Fluff-Free Sales Messaging: Creating direct, clear messages that communicate the value of an offer without unnecessary wording.
• Low vs High Ticket: Exploring differences in marketing and sales approaches for lower-priced and higher-priced offers.
• Content Types & Goals: Understanding different content formats and the objectives they can serve.
• Visible vs Viral Mindset: Examining the difference between building consistent visibility and pursuing viral reach.
• Less & Better With Metrics: Using performance measurements to focus on meaningful results rather than unnecessary activity.
• Market Research & Target Audience: Identifying the intended audience and understanding its needs, interests, and challenges.

Part Two: Branding and Visual Identity

Lessons Covered

• Branding Basics: Understanding the fundamental elements of a business brand.
• Feed Aesthetic: Developing a consistent visual appearance across social media content.
• Posting Patterns: Exploring approaches to organizing and maintaining a publishing schedule.
• Design Dos & Don’ts: Reviewing design practices that support clear and effective communication.
• Social Media Graphics: Working with visual content for social platforms.
• Curating Your Feed: Organizing published content to create a more consistent overall presence.
• Signature Content Style: Developing a recognizable approach to presenting content.

Part Three: Creating Content That Attracts and Converts

Lessons Covered

• High-Value & Evergreen Content: Creating useful material that can remain relevant beyond the original publishing date.
• Pain Point Marketing the Right Way: Addressing audience challenges in a clear and appropriate way.
• Core Quarterly Content: Planning important content themes across quarterly periods.
• Content System: Developing an organized process for planning and producing content.
• Trolls, Copying & AI: Exploring challenges involving online criticism, content imitation, and artificial intelligence.
• Content Ideas: Developing a repeatable approach to finding subjects for future posts.
• Growth Content: Creating content intended to attract new audience members.
• Nurture Content: Building trust and maintaining relationships with an existing audience.
• Conversion Content: Developing content that supports the decision to purchase.
• Hooks: Writing effective openings that encourage people to continue reading or watching.
• Storytelling: Using stories to communicate ideas and connect with an audience.
• Calls to Action: Guiding audiences toward a clear next step.
• Long or Short Captions?: Considering caption length and how it relates to the content’s purpose.
• Lazy Launching: Exploring a simplified approach to promoting an offer.

Part Four: Instagram Stories Strategy

Lessons Covered

• Stories Method – 80/20 Split: Introducing the program’s approach to balancing different types of stories.
• Personal Stories: Using personal experiences and everyday content to build familiarity with an audience.
• Promotional Stories: Creating stories that communicate offers and support sales activity.
• Build Your Stories Strategy: Organizing story content into a more consistent marketing approach.

Part Five: Publishing Systems and Performance

Lessons Covered

• Simple Feed Strategy: Developing a practical approach to organizing social media posts.
• Funnels & Automations: Understanding how marketing funnels and automated processes can support customer journeys.
• Repurposing Top Content: Reusing successful content in different formats or contexts.
• Metrics & Success: Reviewing performance indicators to evaluate content effectiveness.

Who May Benefit from Content That Sells

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https://socialhan.com/content-that-sells