Kristina Azarenko – Tech SEO Pro



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Kristina Azarenko – Tech SEO Pro
Kristina Azarenko – Tech SEO Pro | 6.29 GB

What You Get:
Module 1: Welcome
Videos included:
Your Success in the Course
Your results after this module:
– This module will set you up for a great start
– You’ll understand how this course works and how to get the most out of it
– You’ll meet like-minded people

Module 2: Falling in Love with Technical SEO
Videos included:
– Technical SEO vs Content SEO
– 3 pillars of Technical SEO

Your results after this module:
– You’ll understand the fundamental difference between on-page and technical SEO
– You’ll get an ultimate framework of 3 pillars of Technical SEO
– You’ll see what power you have over website’s ranking as a technical SEO

Module 3: How Google Works
Videos included:
– What happens before a page can rank: 5 stages you must know
– Crawling: robots.txt
– Indexing: meta robots index, noindex

Your results after this module:
– You’ll get a full picture of all the stages a page goes through before it appears in the search results
– You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking
– You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
– You’ll see unexpected results of my SEO experiment with page indexing

Module 4: Controlling Crawling and Indexing of a Website Like a Pro
Videos included:
– How to check if a page is indexed and how to get a page indexed quickly
– 3 Types of canonical tags and their purpose
– Why did Google choose a different canonical tag?
– Using HTTP status codes for the win
– Redirects and redirect chains (how to use + bad examples)
– Setting up redirects (via plugins, cPanel and .htaccess)
– How to use cURL for HTTP Requests
– How to fix duplicate content issues (common + eCommerce examples)
– The ultimate guide to handling website pages
– Sitemap.xml

Your results after this module:
– You’ll understand possible indexing issues and know how to solve them
– You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)
– You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website
– You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!
– You’ll know how to fix duplicate content issues, including eCommerce-specific ones
– You’ll get an ultimate guide on handling any page on your website

Module 5: Internal Linking: the Devil is In the Detail
Videos included:
– URL structure: what works and what doesn’t
– How to approach URLs with parameters
– What makes a perfect website structure
– Everything you need to know about internal linking
– Actionable ways to improve internal links
– Internal linking at scale
– Pagination: how to handle it the right way

Your results after this module:
– You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)
– You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)
– You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions
– You’ll learn the answers to the most discussed topic: Buttons vs. Links
– You’ll get 7 actionable ways to analyze and improve internal links that you can use right now
– You’ll learn how to set up internal linking at scale
– You’ll understand how to set up pagination the right way
– You’ll learn the best ways to use faceted navigation for eCommerce websites

Module 6: Page Experience from a Technical Point of View
Videos included:
– SSL, HTTPS and security
– Mobile-friendliness
– Valid HTML Page Structure
– Structured data: important things you need to know
– The best ways to implement structured data manually and at scale

Your results after this module:
– You’ll understand what Secure Sockets Layer is and how it’s related to SEO
– You’ll learn unexpected things about mobile-friendliness
– You’ll understand what valid page structure is and how to make it work for SEO
– You’ll know what tags should never ever be found in the
– You’ll get my simple process to implement structured data

Module 7: Advanced Page Speed Optimization
Videos included:
– Core Web Vitals: facts and secrets
– Analyze Core Web Vitals like a pro
– Advanced page speed optimization
– How to approach page speed optimization as an SEO
– How browsers work. Critical rendering path optimization
– PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman

Your results after this module:
– You’ll understand CVW and the 2 ways they are measured
– You’ll learn secrets about your Core Web Vitals scores
– You’ll get all tools you need to properly analyze page speed
– You’ll learn how to provide meaningful page speed recommendations
– You’ll understand the right way to approach CWV optimization efficiently
– You’ll get the ultimate scheme for page speed improvements that will save you time
– You’ll learn how browsers work and what you can do to optimize critical rendering path

Module 8: javascript SEO
Videos included:
– Google rendering. Client-side rendering vs server-side rendering
– Source code vs rendered HTML: how to check it the right way
– javascript SEO issues: examples and explanations
– SEO-friendly javascript: best practices
– Using Screaming Frog for JS debugging
– 3 steps to debug javascript issues and win
– Debugging a NextJS website + infinite scroll
– Debugging an eCommerce website
– Debugging link blocks on a website
– Debugging a pop-up and content in tabs
– Bonus video: Lazy Loading debugging on Search Central Live

Your results after this module:
– You will understand how Google renders websites (and why it’s different from how browsers do it)
– You will learn why javascript can be tricky and what SEO issues it can cause
– You’ll understand the difference between client-side and server-side rendering
– You’ll learn the 3-step framework of javascript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
– You’ll know how to make sure the javascript used on a website is SEO-friendly

Module 9: Technical SEO Website Audit
Videos included:
– The technical SEO audit checklist
– How to not get overwhelmed (even if you audit a website with millions of pages)
– Importance of a manual check (and how not to fall into the rabbit hole)
– Technical SEO Audit template: putting everything together

Your results after this module:
– You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons
– You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
– You’ll get an audit template that you can use for your clients

Module 10: Prioritizing technical SEO recommendations
Videos included:
– An ultimate framework for prioritizing your technical SEO recommendations

Your results after this module:
– You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time
– You’ll understand the thing you need to consider to prioritize your recommendations
– You’ll get an ultimate framework for prioritizing technical SEO issues

Bonus sessions from the best guest speakers
PageSpeed Optimization from a developer’s perspective
Erwin Hofman
A web performance consultant, “the page speed guy”.
Cool things you’ll learn:
– The right way to structure the section for SEO and page speed optimization
– A curious thing about using @import
– What is the first thing you need to consider when optimizing a website for speed
– Why field and lab test scores might be very different
– Caching URLs with parameters
– What is Interaction to Next Paint and why it might become part of CWV
– Why delaying all javascript loading is not the best approach





Kristina Azarenko – Tech SEO Pro