Laura Higgins – Foundations is a business training and coaching program designed to help creative entrepreneurs build a more structured approach to attracting clients, packaging their services, marketing their expertise, and improving their sales process. The program is organized around a three-step foundations formula that covers offer design, content and marketing strategy, and sales funnel implementation.
The training combines practical frameworks, templates, AI-powered tools, live coaching, and community support. It is aimed at creatives who want to move beyond inconsistent client acquisition and develop a clearer system for positioning and selling their services.
The training combines practical frameworks, templates, AI-powered tools, live coaching, and community support. It is aimed at creatives who want to move beyond inconsistent client acquisition and develop a clearer system for positioning and selling their services.
Course Overview
The 3-Step Foundations Formula
Phase 1 – Design Your Irresistible Offer
- Define your Rich Niche: Identify the audience you want to serve and clarify the specific problems your services address.
- Develop clear messaging: Communicate what makes your business distinctive and help prospective clients understand the value of your offer.
- Set profitable prices: Use the Profitable Pricing Calculator GPT™ to support pricing decisions and move away from relying exclusively on hourly rates.
- Publish your offer: Use a plug-and-play sales page template to present your services and explain their benefits.
Phase 2 – Build Your Content and Marketing Strategy
- Monthly content planning: Build a content plan and use AI tools trained on the instructor’s signature frameworks to support content creation.
- Simple advertising: Learn introductory approaches to running ads to grow an audience.
- Email list setup: Establish an email list to build a direct communication channel with potential clients.
- Audience re-engagement: Apply the Shake the Tree Method™ to reconnect with an existing audience and generate new leads.
- Client-focused content: Develop content intended to encourage inquiries and sales rather than focusing exclusively on likes or views.
Phase 3 – Install Your Sales Funnel
- Sales mindset: Develop a more confident and natural approach to selling creative services.
- DM Sales Formula™: Learn a framework for handling direct-message sales conversations without relying on aggressive scripts.
- Automated booking funnel: Build a straightforward funnel intended to guide prospective clients toward booking services.
- Heck Yes Proposal™: Learn how to prepare and present a proposal using the instructor’s named framework.
Weekly Live Coaching and Community Support
Lifetime Access to the Foundations Portal
- Client-getting templates
- Business frameworks
- The AI Accelerator Vault
- Laura Higgins’ personal swipe files
- Resources for developing offers, marketing content, and sales processes
Bonus 1 – The Profitable VIP Day
Advertised value: $497
Bonus 2 – Funnel Fix
Advertised value: $497
Bonus 3 – VIP Ticket to The Next Level Club Masterclass
Advertised value: $997
Bonus 4 – The Capacity Code
Advertised value: $197
Bonus 5 – Live Kickoff Call with Laura
Advertised value: $997
Who Should Consider Foundations?
- Freelancers: People who want to package their services more clearly and develop a more consistent client pipeline.
- Creative entrepreneurs: Business owners seeking a structured approach to offers, marketing, and sales.
- Established creatives: Professionals who want to move away from inconsistent lead generation or excessive reliance on hourly billing.
- Service providers: People interested in using sales pages, proposals, email marketing, and booking funnels to manage client acquisition.
- AI-curious business owners: Creatives who want to explore AI-assisted tools for pricing, content planning, and sales copy.
What You Can Learn from This Program
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https://tools.laurahiggins.com/foundations
