Perry Belcher – F.I.B.S. Offer Creation Masterclass


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F.I.B.S. Offer Creation Masterclass by Perry Belcher

Perry Belcher - F.I.B.S. Offer Creation Masterclass
Perry Belcher – F.I.B.S. Offer Creation Masterclass | 6.42 GB

What You Get:
Part 1: Why Offers Matter
Everything Starts With an Offer
– Most Valuable Skill in the World
– How Offers Build Companies
– How Offers Build Products.

– How Offers Sell Books
– How Offers Make Deals
– Learn the Hard Way – Fast
– How Offers Build Relationships
– 30 Years of Experience in 2 Days
– My Usable “Fake It Till You Make It” Formula

Phase 1: Understanding Human Buying Behavior
The Five “Cult Laws” That Drive Sales – Module One, 30 Minutes
Buying Behavior – Module One, 60 Minutes

Phase 2: Critical Research
5 Big Questions – 60 Minutes
Competitive Research – 30 Minutes
Planning – 30 Minutes
Writers’ Tools – 60 Minutes

Phase 3: The Offer Formula
Now we start writing or dictating
Things to Remember: Sequence Matters – 30 Minutes
Promise – 60 Minutes
Intro – 60 Minutes
Commitment – 30 Minutes

Part 2: Your Solution
Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
– Explain the “What” Step by Step
– Good but Incomplete
– Give Context to the Importance of the Solution
– Help Them See the Vision
– Show SOME of the Steps-Within-Steps

Name the Solution (i.e. F.I.B.S.)
– Explain the Pain to Create
– Stress the Ease of Use
– Demonstrate the Speed of Results
– Sell the Idea (Not the Product)

How It Works – Day Two, 30 Minutes
Pre-Close – Day Two, 60 Minutes
Transition – Day Two, 30 Minutes
Offer – Day Two, 90 Minutes
Close – Day Two, 90 Minutes

Phase 4: Profitable Copy Editing
Editing Exercises – Day Two, 90 Minutes
– Use Stronger Verbs, Eliminate Passive Language
– Cut Boring & Redundant Text
– Assure Readability Score of 4th Grade or Below
– Voice Test 3X With Live Edit
– Perform the Standalone Scan Test
– Run the I.O.U. Test
– Hold a C.U.B. Review
– Create Image Captions
– Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
– Explain the Pain to Create





Perry Belcher - F.I.B.S. Offer Creation Masterclass