Robert Gillespie – Claude For Marketers Masterclass Download

Course Overview

Claude For Marketers Masterclass

• Adopt: Develop the habits and operating approach needed to work effectively with Claude.
• Automate: Turn repeated marketing activities into reusable Skills, Projects, Plugins, and scheduled tasks.
• Integrate: Connect Claude with existing business tools and combine individual capabilities into complete marketing workflows.

Phase 1: Adopt – Building the AI Operator Mindset

Hybrid Marketer
10-80-10 model

Module 1 – Set the Right Operating Model

• The Hybrid Marketer identity.
• The 10-80-10 model.
• How to brief Claude effectively with clear instructions and context.

Module 2 – Complete Your First End-to-End Job

Claude Cowork

Phase 2: Automate – Creating Reusable Marketing Systems

Module 3 – Stop Starting from Scratch

Cowork Projects

Module 4 – Stop Repeating Instructions

Claude Skills

Module 5 – Stop Copying Between Tools

Connectors

• Gmail
• Google Drive
• Notion
• HubSpot
• Slack
• Other connected applications

Module 6 – Install Proven Marketing Processes

Plugins

Module 7 – Make Recurring Work Repeatable

Scheduled Tasks

• Competitor research digests.
• Weekly marketing checks.
• Daily content and campaign ideas.
• Recurring tasks configured to start automatically at scheduled times.

Phase 3: Integrate – Complete AI Marketing Workflows

Module 8 – Run Complete Marketing Workflows

• The Prospecting Engine: A workflow focused on marketing prospecting activities.
• The Content Engine: A process for transforming an approved brief into a complete collection of content assets.
• The Reporting Workflow: A structured approach to marketing reporting.

Claude Cowork Content Engine

• Step 1: Claude reads the brief and brand guidelines, researches the subject, and gathers relevant information before writing.
• Step 2: It drafts a long-form asset and adapts the material into a LinkedIn post, an X thread, and a newsletter email. The resulting content is saved as actual files.
• Step 3: The completed materials are prepared for review and approval. Nothing is published without the user’s authorization.

Claude Skill

Module 9 – Reports and Presentations Without Manual Copying

Excel and PowerPoint

• Claude for Excel and PowerPoint.
• Working with live formulas.
• Generating branded presentation decks from business data.

Module 10 – On-Brand Visuals Without a Design Tool

Claude Design

Module 11 – Claude Code for Marketers

Claude Code for marketing applications

Module 12 – How to Build an AI Marketing Team

Included Training, Updates and Coaching

The Operator System Masterclass

Lifetime Access and Free Updates Through 2026

• Access to Module 11: Claude Code for Marketers.
• Access to Module 12: How to Build an AI Marketing Team.
• Updated lessons when Claude changes.
• No additional payment for the advertised updates.

Live Office-Hours Coaching Call

Nine Bonus Resources for Marketers

• Claude.md Starter Template ($12): A starter file structure described as the creator’s project organization approach.
• Memory.md Starter Template ($10): A template for maintaining persistent context across sessions.
• Cowork Instructions Template ($10): A ready-to-edit starting point for defining Cowork instructions.
• Anti-AI Style Word List ($8): A collection of more than 50 phrases intended to help reduce repetitive AI-style wording.
• 5 Starter Skills for Marketers ($20): Five pre-built Skills designed for initial marketing workflows.
• Folder Structure Template ($8): A reusable four-folder organizational model.
• Marketing Prompt Cheat Sheet ($10): A collection of prompts organized by marketing use case.
• Cowork Prompts Library ($15): A library of 20 Cowork prompts described as interactive.
• First 7 Days Checklist ($7): A structured checklist outlining the initial implementation steps.

Who Should Take This Masterclass?

• Digital marketers looking to automate recurring marketing activities.
• Content marketers interested in building repeatable content production workflows.
• Marketing managers seeking ways to integrate AI into existing team operations.
• Business owners who want to connect Claude with their existing business tools.
• Marketing agencies interested in streamlining research, prospecting, reporting, and content delivery.
• AI enthusiasts who want to explore Claude Cowork, Skills, Connectors, Plugins, and Claude Design in practical marketing contexts.

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https://www.robertgillespie.me/masterclass/#order