Copyhackers – Master of AI Copy – Copy School | 2.42 GB
ChatGPT writes copy faster than an intern would. It also writes copy faster than an old pro would because it’s not bogged down by decades of conflicting insight and anecdotes it has to weigh.
But speed only benefits you when you get GOOD copy fast.
Any rando generator that’s been around since the 90s can churn out sentences that fulfill a duty but don’t persuade people to buy.
And let’s remember: you’re being paid to get people to buy.
Which is why Master of AI Copy teaches you:
– How to plan & research
– 10 core research methods for copywriters
– Understanding switching factors
– Identifying whom to write for
– Using frameworks
– How to persuade
– Adding oomph with social proof
– Editing in the emotion
– Transforming robo-copy into “but fashion” copy
– Getting more qualified clicks
With the skills to plan convincing emails and pages.
And the skills to do your own research so you can feed the copy bots with prompts that produce insightful first drafts.
And the skills to assess what the robo-writer churns out. to keep what’s good. to reorganize it so it’s great. and to edit it so it’s phenomenal.
You transform from a “copywriter” (which is a wonderful thing to be, mind you) to a Copy Chief, Copy Analyst, Copymaster, Content Strategist – to the strategic copy partner who’s got their very own automated copy cub churning out first drafts like a machine.