Dara Denney – Performance Creative Master Course | 4.07 GB
What You Get:
Introduction: Welcome!
– A personal note from Dara
– How to get the most out of this course.
Creative Strategy Research
– Why is creative strategy research SO important?
– How to Conduct a Reputation Analysis
– How to Mine Customer Testimonials
– Golden Nugget Reviews: The Secret Sauce to Creative
– How to Analyze Your Competitors’ Creative THE RIGHT WAY
– How to Quickly Analyze Past Performance
– How to Present Your Creative Strategy Research to Your Team
Creative Formats That Convert
– How to Use This Section + Notion Guide
– The 10 Creative Formats to Test First
– 10 UGC Strategies That Convert
– 15 Creatives for Service Businesses, B2B, and Info Products
Consumer Psychology and Messaging That Converts
– Overview
– The 16 Human Desires
– Advertising Strategies That Scale (How to Take Big Swings with Your Creatives)
– Copywriting That Converts: Primary Text
The Creative Strategist Toolkit
– The Tools I Use Everyday as a Creative Strategist
How to Build an In-House UGC Team
– Overview
– How to Write a UGC Brief that Results in Winning Creative
– How to Source UGC Creators
– How to Build an In-House UGC Team
The Creative Project Workflow
– An Overview of The Creative Process
– How I Use Trello as My Project Management Tool
– The Creative Roadmap: How to Track Your Creative Pipeline
– How to QA Your Creatives
How to Test Your Creatives
– Naming Conventions (Surprisingly important!)
– How to Make a Creative Testing Framework
– How to Test Creatives (TWO DIFFERENT METHODS!!)
How to Analyze Creatives (Advanced)
– Overview: My Creative Analytics Cheatsheet
– The Key Metrics You Need to Track (and my take on attribution softwares)
– The Reports You Need to Be Running Weekly, Monthly, Quarterly
– How to Lead a Creative Retro with Your Team (Slide deck!)
What’s next?
– Iterations to Make When You Find Winners and Losers
Homepage:
https://dara-denney-s-school2.teachable.com/p/performance-creative-master-course
