David Herrmann & Cody Plofker – TikTok Ads Talk | 1.22 GB
TikTok ads experts David Herrmann & Cody Plofker joined Foxwell Digital to discuss the state of TikTok ads from beginner to expert. This 150+ minute course includes how to create winning creative, set up a winning account structure, optimize your account, and more.
Topics Covered
– Why advertisers aren’t succeeding on TikTok ads
– Winning with TikTok creative
– + Hook creation and the TikTok thumbstop ratio
– + Storyboarding winning TikTok creative
– + Content creators, how to source them, and how to succeed with them
– + Ideas for new TikTok creative
– + How to use data to optimize creative process
– + Creative testing
– + Scaling winning TikTok creative
– + How often to update creative based on spend
– + TikTok Creative Marketplace
– Winning with TikTok ad copy
– TikTok ad account structure – setup through optimization
– CBO vs. ABO
– Winning audiences on TikTok ads and who/what to target
– TikTok ad landing page optimization and testing
– What type of data TikTok ads need to succeed
– Measuring TikTok ads success
– TikTok sales attribution and how to measure it
– Where TikTok lives in the customer journey funnel
– Organic TikTok and why it’s important to TikTok ads
– Branded content, whitelabeled content, and TikTok influencers
– Optimizing TikTok ads using other platforms like Google Analytics, post-purchase surveys, and more
HOmepage:
https://foxwelldigital.podia.com/tiktok-ads-talk-with-david-herrmann-cody-plofker
