Landing Page Masterclass with Nicholas Scalice | 1.28 GB
Straight-forward course on landing pages. Lots of valuable information and links to resources if you want to go deeper than this course.
Course Contents
Part 1: Introduction
Additional Resources
Welcome to the Course
Important Terms to Know
The 7 Skills Landing Page Optimizers Need to Have
Part 2: Landing Page Foundations
What is a Landing Page?
The OAT Formula
7 Questions Every Landing Page Should Answer
Part 3: Psychology of Persuasion
It’s All About “State Change”
Brain Chemicals
Psychological Triggers
Part 4: Copywriting That Converts
Landing Page Copywriting Tips
Writing Headlines That Convert
Message Match
Call-to-Action
Part 5: Design That Shines
Elements of Design
Design Tools
Examples of Great Design
Part 6: Building a Landing Page
Overview of the Buildout Process
Research, Write, Design, & Develop
Integrate, Test, & Launch
Let’s Build a Page with Unbounce
Part 7: All About Testing
Different Types of Testing
Functional Testing
Usability Testing
A/B Testing
Part 8: Ready to Optimize
Understanding Analytics
Metrics That Matter
Form Optimization
Optimizing for Speed
Optimizing for Ecommerce
Part 9: Real Landing Page Reviews
Click-Through Pages
Lead Capture Pages
Sales Pages
Part 10: Conclusion
Recap of Key Takeaways
Working with Freelancers
Homepage:
https://go.landingpageschool.com/masterclass/
